Why is Understanding Bleeds Important?
"bleeds" in your design enhances any marketing piece including your business cards, flyers, brochures, postcards and posters—as long as it's done properly.
the artwork isn’t set up correctly, there are really only two possible
solutions: one option is to trim the piece smaller than originally
designed, and the second is to pay to have the files corrected during
the pre-press process. Either way, the project ends up not proceeding as
efficiently or smoothly as it could—costing you valuable time and
money. The article below explains some of the basics of preparing files
for "bleeds" in order to ensure the project turns out as expected.
What are Bleeds?
the print/design industry, “bleeds” are defined as any color, image or
object that extends to the edge of the paper making them appear to be
“bleeding” off the page. To do this properly, the excess colors, images
or objects are extended .125" (1/8") beyond the edge of the trim size
(final size) of the document and is then trimmed off during the bindery
Most industry-standard layout software (i.e. InDesign, Illustrator) has bleed
capabilities built into the program so when creating a new
document, you can set the bleed at that time. Once the document is
created, a red guideline will appear beyond the final trim size (the
black line shown around document) indicating the bleed area.
exceptions – to create bleeds in Photoshop (or a similar application),
your page size should be .25" (1/4") larger than the final trim size.
For example, if you were creating an 8.5"W x 11"H flyer, the document
size should be 8.75"W x 11.25"H. Once the document has been created,
drag in guides .125" all the way around the document. In QuarkXPress,
create your document as the final trim size, then draw guidelines .125"
outside the page. Make sure everything intended to bleed extends past
the trim area into the designated bleed area.